Marketing Coordinator

This qualification is ideal for:

• School leavers interested in a career in marketing
• Employees currently working in marketing or sales who want formal recognition
• Individuals seeking entry-level roles in marketing coordination
• Anyone passionate about supporting marketing operations and campaigns

With this qualification, you can kickstart your career as:

• A Marketing Coordinator in corporate or agency environments
• A Campaign Assistant supporting marketing and sales initiatives
• A CRM Support Officer managing customer engagement activities
• A Marketing Administrator handling metrics and reporting
• A Brand Support Specialist coordinating product and service deliverables

Download our comprehensive fact sheet for full details.

• Marketing Foundations is your launchpad into the exciting world of marketing! You’ll build a solid understanding of how businesses connect with customers, explore the tools that drive successful campaigns, and sharpen your workplace skills to hit the ground running. From decoding market trends to mastering professional communication and digital strategies, this subject equips you with the confidence and know-how to thrive in any marketing environment.
• Campaign and Communication Management equips you with the skills to bring marketing ideas to life! You’ll learn how to plan and manage real-world campaigns, coordinate events, and master the full communication mix—from social media and PR to in-store promotions and digital strategies. With hands-on experience and practical tools, you’ll be ready to lead impactful campaigns that connect brands with their audiences.
• Customer and CRM Engagement is all about building meaningful connections with customers that last. You’ll learn how to use CRM tools to understand customer needs, support lead generation, and drive loyalty through smart, data-driven strategies. With hands-on experience in real workplace settings, you’ll gain the confidence to manage customer relationships and deliver campaigns that truly resonate.
• Sales and Distribution Coordination gives you the practical edge to thrive in a fast-paced marketing environment. You’ll learn how to manage and distribute sales materials, support marketing initiatives across departments, and analyze sales data to spot trends and drive performance. With real-world experience built in, this subject empowers you to confidently coordinate sales and distribution activities that make a measurable impact.
• Financial and Digital Administration gives you the power to make smart, data-driven marketing decisions. You’ll master essential financial processes like budgeting, invoicing, and performance tracking, while also building confidence in using digital tools—from spreadsheets and analytics to social media and content platforms. This subject is your gateway to becoming a tech-savvy marketing professional who understands the numbers behind every successful campaign.
• Product and Service Delivery puts you in the driver’s seat of bringing products and services to life for your target market. You’ll gain hands-on experience in coordinating product testing, gathering customer feedback, and managing merchandising activities that align with brand goals. This subject empowers you to confidently track sales performance and ensure that every product or service hits the mark with your audience.

This Occupational Certificate is accredited by the Quality Council for Trades & Occupations (QCTO).

Successful students will achieve a nationally recognised Occupational Certificate: Marketing Coordinator (SAQA ID 118706 at NQF Level 5)

• NQF Level 4 with Mathematical Literacy
• All classes and assessments are conducted in English

Knowledge Modules - Theory

• Marketing Business Skills
• Ready for Work Standards
• Campaign / Project Management
• Marketing Business Tools
• Business Calculations
• Customer Relationship Management
• Business Environment
• Digital Tools

Practical Modules - Hands-on Learning

• Coordinate Key Deliverables of Products and Services to a Target Market(s)
• Support the Deliverables Across the Full Spectrum of the Communication Mix
• Coordinate Marketing and Sales Activities
• Coordinate Customer Relationship Management (CRM) Activities
• Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments

Workplace Experience Modules - Real World Practice

• Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
• Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix
• Processes and Procedures for Coordinating Marketing and Sales Activities
• Processes and Procedures for Coordinating Customer Relationship Management Activities
• Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments